AusCycling is pleased to announce a new partnership with Similarweb.
As AusCycling continues to build its digital engine, the new partnership with Similarweb, an all-in-one website analytics and competitive traffic intelligence platform, will help drive business-critical insights and understandings.
Although not everything that matters is quantifiable, measurement has become a critical tool in the process of developing a successful sponsorship portfolio. Accordingly, the more sophisticated sponsors are using research to measure the impact of sponsorship.
“This partnership will assist us with growing our business by providing an unbiased, objective view of real-world web and app performance. Having access to the Similarweb data-driven analytics platform will assist with our journey to be at the forefront of digital strategy,” said Agostino Giramondo, EGM of Commercial, Clubs and Community at AusCycling.
“Similarweb is very excited to partner with AusCycling. We've been watching the massive lift in web traffic to the cycling industry in Australia, making it a partnership that makes complete sense,” said Matt Hodgson, General Manager at Similarweb.
“Cycling is a sport that is very close to my heart and also an industry currently going through so much exciting change. We look forward to supporting the AusCycling team with data and audience insights to help inform AusCycling's commercial and business decisions moving forward.”
Enquiries about this partnership and other sponsorship opportunities can be directed to:
EGM of Commercial, Clubs and Community